| The name of Adolph Zukor, president of Famous Players-Lasky Corporation
must be written in bold type in the history of the motion picture industry.
He arrived in America as a boy, worked hard, studied dilligently, and advanced
rapidly. Mr. Zukor was among the first to realize that unless the standard
of the screen was continually raised the industry was doomed to perish.
In 1912 he formed the Famous Players Film Co. The initial production of
the new firm was "Queen Elizabeth" with Sarah Bernhardt in the
title role. Adolph Zukor, through the courage he displayed in the early
days of picture making when his standards of quality were scoffed at, has
done more towards lifting motion pictures to the plane they have now reached,
than any other single individual. |